Find out what some of the World’s most original artists and creative personalities did with the authentic EASTPAK backpack, at an Exhibition designed and curated by JAGUARSHOES COLLECTIVE.
Ten of the bags will be on show from the 2nd February until the 24th February at two London locations – the JaguarShoes Gallery, Shoreditch and the Eastpak Store, Carnaby Street.
The bags on show have been taken from the UK artists collaborations – Johnny Marr from The Smiths; creative Julie Verhoeven; emerging artist Richie Culver; illustrator William Broome; artist Charlie Bowden; label Copson Street; comedian Tom Deacon; fashion blogger Audrey Rodgers; singer Marina Diamandis and nail artist Sophy Robson.
Taking inspiration from around the world, these bags feature nods to the upcoming Olympics, culture and trends from around the world and even nail art. Each of the bags is a one off and on the 19th March they will be available to buy online at eastpak.com.
All proceeds from the EASTPAK Artist Studio go to the worthy charity program, Designers Against AIDS. Founded in 2004 by the non-profit organization ‘Beauty Without Irony’, DAA’s mission is to raise awareness for HIV/AIDS and promote prevention as the only cure for the disease.
JAGUARSHOES COLLECTIVE create beautiful and unique products, interiors, exhibitions, publications and world renowned venues. The organisation was born of much celebrated Shoreditch bar and exhibition space: ‘DreamBagsJaguarShoes’ in London in 2002.The unusual name of this founding business is derived from the two 1980’s bag and shoe wholesaler signs that hang on the buildings original shop front.
We will be attending the private viewing on Wednesday 1st February, armed with our cameras we will be shooting a video for the downtheditch tv and conducting photo shoots so watch this space!
32-36 Kingsland Road